Compare POCO Series with the image of a smartphone with the power switch turned on.

POCO is a sub-brand of Xiaomi, offering smartphones and tablets with excellent cost performance. It focuses mainly on gaming and high-performance models, providing high-spec devices at affordable prices. The POCO F series offers flagship-level performance, the X series emphasizes balance, and the M series targets the budget segment. POCO is known for its unique design and software tuning, adopting a brand strategy different from Xiaomi.